In Episode #5, we dissect into Gymshark’s business & marketing strategy that was founded in June 2012 by Ben Francis (a 19-year-old teenager at that time). The business focused on gym sportswear that was comfortable and fitted. By focusing on a specific niche, Ben was able to differentiate from its competitors like Nike, Under Armour, and so forth because he wasn’t making athletic gear just for everyone – it was more geared towards fitness enthusiasts.
In Episode #5, we dissect into Gymshark’s business & marketing strategy that was founded in June 2012 by Ben Francis (a 19 year-old teenager at that time). The business focused on gym sportswear that was comfortable and fitted. By focusing on a specific niche, Ben was able to differentiate from its competitors like Nike, Under Armour and so forth because he wasn’t making athletic gear just for everyone – it was more geared towards fitness enthusiasts.
Timestamps:
2:29 - Creating Multiple Instagram Pages To Segment Your Audience
4:20 - How To Properly Leverage Each Social Media Platform
7:25 - How To Use Spotify/Podcast For Any Type of Business
8:06 - Promoting Value-Based Content To Drive More Engagement (Brand Awareness vs Sales)
10:26 - Hiring The Right People & Delegating Tasks
13:01 - Have A Powerful Storytelling Strategy
13:36 - Providing An Example of How We Used a Storytelling Strategy with Sweetberry